Boosting Sales and Traffic with a Comprehensive Printed Catalog for Rush Truck Centers.
As North America’s largest provider of commercial vehicle parts, Rush Truck Centers needed to communicate their expansive aftermarket product offering to diverse audiences. I collaborated with them to design a robust 164-page parts catalog, showcasing over 16,000 all-makes parts from 120+ vendors. Organized for easy navigation, the catalog became an indispensable sales tool with detailed product descriptions, application tips, and cross-references to encourage add-on sales. Complemented by a strategic direct mail campaign, the catalog increased traffic to the company’s digital catalog by 32% in 2022, strengthening their reputation as a leader in the commercial trucking industry.
You view the entire catalog PDF here.
