Hello!

I’m Priska Zegarra, an Austin-based designer and a recent MICA graduate with an MPS in UX Design.

With a strong foundation in Graphic Design, my background has equipped me with a user-centered approach and a deep understanding of aesthetics, allowing me to craft memorable layouts and interactions that help users achieve their goals. I am passionate about transforming user insights into intuitive and engaging digital experiences that align with both user needs and client objectives. I focus on designing products that are desirable, viable, and buildable—ensuring they meet users' mental models and deliver measurable value.

Excited to further refine my skills, I look forward to collaborating with cross-functional teams to create innovative solutions. With a keen interest in design thinking and problem-solving, I am committed to building accessible and delightful products. I am eager to contribute to a team that values collaboration, user-centered design, and continuous learning. As I grow in my career, I aim to deliver thoughtful, impactful solutions that enhance both user experiences and business outcomes.

Experience

Zegarra Design

Freelance Graphic Designer

2022–Present

S.O. Creative

Lead Graphic Designer

2021–2022

University of Houston

Graphic Designer

2019–2021

Education

Maryland Institute College of Art, 2024

Master of Professional Studies in UX Design

University of Houston, 2021

Bachelor of Fine Arts in Graphic Design

My Design Strategy

I believe that in today's competitive and crowded market, UX, interaction, and product designers must play a pivotal role in shaping product strategy to ensure a company's success. Before diving into any project, I take a bird's-eye view and carefully craft the most effective strategy by first uncovering these essential insights:

And when I'm not designing, I enjoy illustrating, hiking, and capturing moments with film photography :)