Glenn Rieder, a leader in custom architectural millwork for over 75 years, needed a website that reflected its legacy of craftsmanship while appealing to modern, research-oriented clients. Tasked with this challenge, I reimagined their online platform to serve as a "digital salesperson"—a visually captivating, user-centered experience showcasing their expertise across industries like hospitality and performing arts. The redesign emphasized their full-service capabilities, from design to installation, while boosting SEO and engagement. Since launching in April 2022, organic searches rose by 39%, monthly traffic grew to 2,000 new visitors, and client inquiries increased, positioning Glenn Rieder as a digital and industry leader.
You can view the live site here.
