The website redesign for Glenn Rieder, a company specializing in custom architectural millwork, focused on creating a modern digital presence that reflects their craftsmanship and expertise.
The main goal was clear: create a powerful online platform that would cater to clients preferring a self-guided digital experience. Glenn Rieder wanted to capture the “wow” factor, showcase its extensive expertise, and provide a seamless path to learning about their services and capabilities. With that in mind, Iset out to develop a website that would become an essential part of Glenn Rieder’s sales team.
Together, the teams defined specific marketing objectives:
When the redesigned website went live in April 2022, the impact was immediate. Organic searches for Glenn Rieder increased by 39%, reflecting the site’s stronger SEO foundation. Monthly traffic surged to an average of 2,000 new visitors, and the bounce rate dropped as potential clients spent more time exploring the portfolio and learning about the brand.
The partnership between Glenn Rieder and I successfully delivered a modern, engaging platform that not only enhances the company’s digital presence but also actively contributes to lead generation and customer education. As a result, Glenn Rieder is now positioned as a leader in both craftsmanship and client experience, poised to continue setting industry standards for years to come.
This case study encapsulates Glenn Rieder’s transformation, emphasizing their commitment to adapting to the digital landscape while upholding their tradition of excellence. The redesigned website stands as a testament to Glenn Rieder’s legacy and future ambitions, making it a vital tool in their journey to expand and connect with new clients.
You can view the live site here.
